Associate Director, Global Program Management
Designworks, a BMW Company
Master of Science, Mechanical Engineering, University of Southern California
Bachelor of Science, Aerospace/Aeronautical Engineering, University of Southern California
Brad Cracchiola started his career with NASA’s Jet Propulsion Laboratory and eventually transitioned into the product design/development industry with Richard Holbrook Design in Pasadena. In 2004 Brad joined BMW Designworks, a global creative consultancy, where he is currently an associate director overseeing global project management and leads technical projects. In his career Brad has collaborated with clients including Microsoft, Disney, Herman Miller, HP as well as several startups, and has experience developing products across various industries including consumer electronics, wearable technology, medical devices, sporting equipment, furniture and more. Brad also has experience developing software products. His “Green Genie” iphone app was named a top 10 sustainability app by Techcrunch, Forbes and others, and Apple named it an “App Store Essential”. Most recently, Brad lead the team that designed the United States Paralympic racing wheelchair, which debuted at the Rio de Janerio 2016 Summer Paralympics, helped athletes win 7 medals, and is currently on display at the Cooper Hewitt, Smithsonian Design Museum in New York City. Brad has been interviewed by NBC, USA Today, Wired, Fast Company, Popular Mechanics, Business Insider and others.